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About
A one-stop platform for productivity, mentoring, assessment and hiring
for designers.
Problem
Designers and creatives often struggle with finding the right mentorship and opportunities in their career and are constantly confused by the availability of multiple channels.
Category
User Research
Business Development
Website Design
We
Studio Project
School of Planning and Architecture, Bhopal
Methodology
Internet Research
Qualitative Research
Persona
Mindmapping
Business Model
SWOT Analysis
Duration
16 weeks
Tools
-
62,000 design jobs per year, and only 7000 are qualified designers.
-
Indian Recruiting industry will grow by US$ 48.53 billion by 2030.
-
There are almost 2127 Design Colleges in India and more are being opened.
-
Design Industry in growing at a rate of 25% per year.
Stakeholders
Educational Institutions​
Design Schools
Design Industry
Government
Public
Problem Analysis
Design Schools
Design Industry
Design Industry Ecosystem
Learning
Design Coaching Centres
Design Institutes
Online Design education Platforms
Facilitating
Designers Centric Recruiting Agencies
Online Recruiting Platforms
?
Area of Intervention
Recruiting
Big MNCs
Independent Consultancies and Studios
Start Ups
Freelance Designers
Target Audience
Designers
(Target Customer)
Students/ Freshers/
Experienced
Experts
(Primary Facilitator)
Industry Professionals/
Academicians
Recruiters
(Secondary Customer)
MNC/ Design Studios/
Startups/ Individuals
Competition Segments
We divided the industry into four segments based on the main features and USP of each segment.
Mentorship
Hiring
Education
Display
Direct Competitors
Blue Ocean Strategy
By analyzing the needs of the customer as to the features offered by the competition a unique value proposition was created to differentiate Hatch and Hire from its competition.
Hatch & Hire can be a differentiator from the competition by providing unique solutions for the needs of customer. e.g. Overall development, interactive job tracking, etc.
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Four Action Framework
This framework is used to reconstruct buyer value elements in crafting a new value curve or strategic profile for Hatch and Hire to be differentiated from its competitors.
Eliminate
Multiple industries
Reduce
Price
Raise
Trust
Right Guidance
Easy Apply
Resources
Industry specific
Create
Interactive Job Tracking
Localized Resources
Design Development Tools
Overall Development
USP
A tailor-made solution for every
designer to get the work opportunity and guidance that they want.
Value Propositon
Designers
Right Guidance
Updated Resources
Industry specific
Transparent hiring
Experts
Side Income
Sharing knowledge
Recruiters
Hassle-free hiring
Trained candidate
Industry Guidance
Business Model
Lean Business Canvas
Revenue Channels
Designers
Ads
Model Type
Subscription for Recruiters
Premium Account
Promotion Strategy
Online Channels
Ads
Social Media
Influencers
Offline Channels
Word of Mouth
Campus Drives
Expert Network
Persona
Sheeshan
Age
Occupation
23 years
Recent Design Graduate
Education
SCA Design College, Bhopal
Pain Points :
Lack of Industry knowledge
Lack of proper guidance
Demotivation from peers
Too many platforms to absorb information
Confusion from the vast variety of materials
Weak networking skills
"I have to find a good job fast! But, I don't know what the companies want"
Behavioral Traits :
Diligent, hard-working, Curious to learn, Money minded
Socio economic Traits :
Middle class family of four, Has completed graduation in Engineering, Wants to find a good job to support his family
Goals :
Wants to improve his portfolio and skills
Get employed quickly
Get appropriate guidance
Develop his overall personality
Create a strong network
Advanced
Technological Ability :
Information Architecture
Visual Design
Vibrant, Artistic, Creative and Youthful colors are selected to give a sense of belonging to the target audience.
Color Scheme
Primary Colors
Primary Colors
Secondary Colors
Secondary Colors
#A64AC9
#FCCD05
#FFB38F
#F6E6CC
#17E9E0
Typography
Heading
Sub Heading
Body
Avenir Heavy
Avenir Black
Avenir Light
Identity
MockUps & Features
Mentorship
Assessment
Jobs
Application Tracking
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